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Design & Craft Exploration Trip

The Social Impact Organization

Tanoti Crafts

Tanoti Sdn Bhd is a congregation of Sarawakian women weavers and artisans dedicated towards the production, promotion and proliferation of hand-crafted fabrics. This continuously-growing community of craftswomen had its origins in a research and development workshop set up by a foundation established by Her Royal Highness the Queen of Malaysia in 2008, the Yayasan Tuanku Nur Zahirah.

The Design Challenge

Craft a solution that helps Tanoti increase community engagement and demand for their products without putting more burden on their limited resources.
Tanoti, a social impact venture, that serves isolated B40 communities in Sarawak by helping them sell their traditionally weaved products. Tanoti finds it challenging to build strong relationships with these communities because of their severe isolation (no mobile signals, limited road access) and that resources are tight (lack of staff, high commuting cost). They would also require resources to access viable markets for these craft products to ensure there is continuous work for these artisanal weavers.

The 'A' Team: 2BE

Zulykha binti Zainal Abidin
Cheong Hou Khit
Chan Hui En
Nor Jalilah binti Mohammad Kassim
Nor Jalilah binti Mohammad Kassim

The Proposed Solution

The main purpose of our project is to bring volunteer to improve and foster new design of local’s product. We will recruit volunteer with design background and send them to Penan village live with Penan to teach new design. After the product with new design was completed, it will put the name of volunteer on the product. This project creates a win-win situation because Penan can learn new design from volunteer and volunteer can learn weaving skill from Penan and both of them will have culture exchange between each other. After that, we will create a website that help to sell Penan’s product. The website does have an E-commerce page that show Penan’s product with who had created the product.

How We Did It?

The
Game Plan

Phase 1 | Planned Activities

1.0 Activity:
1.1 Field Investigation
1.2 The Weave Project (Recruit Designer to teach aborigines to foster new design)
1.3 Get sponsorship (Target Unimas, Petronas, IOI, and Sing Yang)
2.1 Field Investigation
3.0 Deliverable:
3.1 Completed full timeline for the project
3.2 Completed field investigation (will decide which village will be chosen, after that will confirm will aborigines)
3.3 Completed Proposal and budgeting
3.4 Conducting survey on student and designer (Willingness to join our program, target 12 adults will join)
3.5 Designing marketing proposal for sponsorship purpose

Phase 1 | Actual Deliverables
2-6/May/2019

1. Program Poster, caption, flyer, and banner. (Slowed, because we need start to market our program)
2. Approach main and small sponsor with email and follow up. (Need follow up more frequently)
3. Contact Rotaract club for sponsorship (Done)
4. Marketing video. (Slowed)
5. Contract between local community and TWO-BE, Participant with TWO-BE (Done)

Phase 2 | Planned Activities

Activity:
To source sponsors. and pitch for sponsor.
To recruit 12 designers for event
To secure participation of villages

Phase 2 | Actual Delivarables
20-29 Aug 2019

Pitching of sponsors
Recruiting designers for the weaving project

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Progress Summary

1. Came up with the whole weave project plans and budget.
2. Built a pitch deck to find sponsors to fund. (RM12, 000) that includes transport, food, accomodation for designers.
3. Reached out to Local Rotary Club for funding
1. Program Poster, caption, flyer, and banner. (Slowed, because we need start to market our program)
2. Approach main and small sponsor with email and follow up. (Need follow up more frequently)
3. Contact Rotaract club for sponsorship (Done)
4. Marketing video. (Slowed)
5. Contract between local community and TWO-BE, Participant with TWO-BE (Done)
1. The 7 days program went smoothly.
2. Our program director gets the sponsorship from Tanoti successfully.
3. Two participants were taken part in the program, they were recruited through online. Project director have interviewed the participant sent email for confirmation. The participant was paid RM800 per people for the program fees and Tanoti as our main sponsor had sponsored RM 1700 to run the program.
4. The program content mainly is weaving, interview with the aborigines, hiking and visit some village.
5. After the program, make one video for the whole program.

What we did in 6 Months

Project Outcomes

Our KPIs

Deliverables

The developed proposal that can be used by Tanoti for pitching additional sponsorship
Recruited 2 volunteers for the weaving project

Visualization of our efforts

OUR STORY IN
PHOTOS

What we Hope for

Future Impact

Helps provide rural and remote artisanal weavers with a sustainable source of income that improves the quality of life of their families and their communities
A platform that not only preserves indigenous heritage craft but to brand and export it to the global market
Increase community engagement with Sarawak’s indigenous tribal groups

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